LaurelK

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Fashion’s Night Out:  Oh What a Night!

Fashion’s Night Out: Oh What a Night!

All the tech stars were aligned for the rock star themed Fashion’s Night Out, which was graciously produced by Hillary Gadsby of A Gadsby Affair, and hosted by Saks Fifth Avenue in Beverly Hills. In case you didn’t hear the pre-event buzz, Fashion’s Night Out is a global initiative created by Anna Wintour of Vogue to celebrate the world of fashion.  And, let’s face it, it’s a good excu...
LA Times Food and Wine Festival

LA Times Food and Wine Festival

This weekend was the LA Times Food and Wine Festival at Paramount Studios.  Oh wait, it was so crowded you were probably there.  Aside from the random bee sting that did not leave me too happy, the festival was not my favorite.  We had applied for press credentials months earlier and were not told that we were denied until the Wednesday before the event.  Which left us with no option but to pu...
Big Brother is Watching You on Facebook

Big Brother is Watching You on Facebook

In his classic novel, 1984, George Orwell described a society in which the government had almost total control  over the people.  The ruler of the party was called “Big Brother” and they utilized the “thought police” to invade the privacy of all citizens. In a social climate where getting a job is a major coup, keeping it could be just as challenging if you aren’t monitoring access to...
Girls in Tech Presents: Fashion’s Night Out Sponsored By Saks Fifth Avenue

Girls in Tech Presents: Fashion’s Night Out Sponsored By Saks Fifth Avenue

Join Girls in Tech LA for Fashion’s Night Out at Saks Fifth Avenue in Beverly Hills on Friday, September 10! The first evening of New York Fashion Week, retailers across the country will stay open late to host in-store events to celebrate everyone’s favorite past time…shopping! This year Fashion’s Night Out will be a global event hosted in cities coast to coast as well as fashion capi...
Ideas are Fleeting Protect Yourself

Ideas are Fleeting Protect Yourself

What do you call 300 lawyers at the bottom of the ocean? We have all heard the jokes about how lawyers are the scum of the earth, tearing apart the very moral fiber of a civilized society. Unfortunately this idea has permeated the minds of entrepreneurs so much so that it ends up costing them more in the long run. The idea that someone has to be protected if not represented legally on any and...
Don’t Give it Away for Free But Showing a Little Brain Can’t Hurt

Don’t Give it Away for Free But Showing a Little Brain Can’t Hurt

These days everyone wants something for nothing. It’s a vicious cycle that we find ourselves in, needing services such as business, legal and financial planning, but being afraid to spend our hard earned (and fewer and farther between) dollars on it. In the last 3 months I have gotten more requests from friends and family members to look over papers, help re-work legal documents they have d...
Accidents 2.0

Accidents 2.0

As many of you know I was in a rear end accident two weeks ago. I was stopped at a red light and the other driver (probably on his phone), slammed into me going about 30 miles per hour. Over $10,000 in damages to my car and many doctors and x-rays later, I am still not feeling 100%. As an avid tweeter and facebooker , I decided to take to the internet while in my state of bed rest. I compl...
Social media: 3 Reasons Why You Need to be on Board

Social media: 3 Reasons Why You Need to be on Board

Even in today’s day and age I come across companies and brands who are fighting social media.  It amazes me.  Here are 3 quick reasons why you need to get over your fears and get on board. 1. It’s inexpensive marketing If companies are always worried about their bottom line, then why wouldn’t they do something that costs next to nothing when compared to traditional marketing methods?  Th...
Regulation and Traditional vs. New Media Marketing and Advertising

Regulation and Traditional vs. New Media Marketing and Advertising

A hot topic in the current online media community as well as the business/legal arena has been the topic of regulating advertising and affiliate marketing. Advertising historically has consisted of traditional mediums such as television, radio, print, outdoor collateral and product placement, just to name a few. In the last decade, additional avenues such as the web, branded entertainment...
5 Tips to Creating Buzz

5 Tips to Creating Buzz

Buzz is something that everyone wants to generate for their company, brand or product.  But what is buzz and how can you generate it?  Buzz is an ethereal intangible concept, it is difficult to define and even more difficult to attain.  I know, so not helpful.  Here are a few tips that will help you define buzz for your brand and a few steps on how to help you create it. 1. Define what buzz me...
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