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How to Create Repeat Customers

Customer service has become significantly more and more important when it comes to restaurants and retailers.  More people are deciding to cook at home and eating out less.  Even more challenging is getting someone to try a new place for the first time and have them come back.  For restaurants this is key, it is all about the return customer.   The obvious question then is: what factors create a return customer?

1. Sex Sells

The reality is that sex sells.  Let’s face it, you would much rather have some 20 year old bombshell refilling your water glass any day.  Los Angeles is a place where this is the norm.  Where everyone is what I like to call a “slash” (waiter slash actor slash model slash bartender slash…).  So that’s pointer number one, hire hotness.

2. Knowledge is power

As much as a pretty face helps to sell anything, if there is nothing behind it, a customer can easily be turned off.  Your staff should know the menu backwards and forwards,  and be able not only to offer great suggestions, but also what components are in each and every dish.  There is nothing better than a great recommendation from someone on the inside.  This is also a great way to sell specials which most restaurants charge a few extra dollars for anyways, as well as a great way to up sell add ons such as another drink or that desert.  In the end it all adds up and adds to your bottom line.

Staff should have knowledge about other things ancillary to the meal as well.  For example, a great local music spot, or a movie theater in the area.  Their knowledge adds value to your customer which, in addition to providing a great product or service, will incentivize them to come back.

3. Make it about them

An attractive and knowledgeable staff is important, but, one of the best ways to get your customers coming back from more is to make them feel important.  Ego is the easiest way to connect with your customer and again it’s FREE!  Have your staff learn the names of their clients and use it throughout the dining experience.  There is no better way to make a customer feel important.  They will get to know you and your staff which means they have connected with more than just the food and the ambiance.

Use these few tips and you will help generate repeat business.  Repeat business is the foundation of a lasting restaurant.

Brought to you by LaurelK.com

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  1. Randa Ruzzo Jul 6, 2011

    Thanks for writing this. I really feel as though I know so much more about this than I did before. Your blog really brought some things to light that I never would have thought about before reading it. You should continue this, Im sure most people would agree youve got a gift.

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