LaurelK

The Next Level In Taste

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Posts Tagged ‘consulting’

A Chef Profile:  Kerry Simon

A Chef Profile: Kerry Simon

I was sitting in seat 2A on my Delta Airlines flight from Jamaica to LAX when a figure dressed in black from head to toe sauntered down the aisle.  He sat down next to me, began to read a magazine and dramatically ripped out a Ben & Jerry’s ad.  “Do you have kids or are just a sweet tooth?”  I asked.  Little did I know I had the good fortune of sitting next to celebrity chef and rest...
Don’t Give it Away for Free But Showing a Little Brain Can’t Hurt

Don’t Give it Away for Free But Showing a Little Brain Can’t Hurt

These days everyone wants something for nothing. It’s a vicious cycle that we find ourselves in, needing services such as business, legal and financial planning, but being afraid to spend our hard earned (and fewer and farther between) dollars on it. In the last 3 months I have gotten more requests from friends and family members to look over papers, help re-work legal documents they have d...
Social media: 3 Reasons Why You Need to be on Board

Social media: 3 Reasons Why You Need to be on Board

Even in today’s day and age I come across companies and brands who are fighting social media.  It amazes me.  Here are 3 quick reasons why you need to get over your fears and get on board. 1. It’s inexpensive marketing If companies are always worried about their bottom line, then why wouldn’t they do something that costs next to nothing when compared to traditional marketing methods?  Th...
How to Create Repeat Customers

How to Create Repeat Customers

Customer service has become significantly more and more important when it comes to restaurants and retailers.  More people are deciding to cook at home and eating out less.  Even more challenging is getting someone to try a new place for the first time and have them come back.  For restaurants this is key, it is all about the return customer.   The obvious question then is: what factors creat...
Secrets to a Successful Restaurant

Secrets to a Successful Restaurant

People with a passion for good food are always interested in the next great restaurant.  But what makes a restaurant successful?  Sometimes it is about a kitschy new concept.  Most recently, for example, the food truck craze has taken over. Sometimes it’s about the chef and their sex appeal or unique inspiration. Either way, let’s face it most restaurants aren’t re-inventing the wheel, an...