LaurelK

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Fashion Camp LA

Fashion Camp LA

This weekend was the first annual Fashion Camp LA.  Fashion Camp is a weekend-long conference that brings together members of the mainstream fashion, independent fashion, and technology communities. Participants explore the future of fashion through workshops, panel discussions, and presentations. Anyone with an idea is welcome to present, lead a workshop, or organize a panel discussion. On...
Ideas are Fleeting Protect Yourself

Ideas are Fleeting Protect Yourself

What do you call 300 lawyers at the bottom of the ocean? We have all heard the jokes about how lawyers are the scum of the earth, tearing apart the very moral fiber of a civilized society. Unfortunately this idea has permeated the minds of entrepreneurs so much so that it ends up costing them more in the long run. The idea that someone has to be protected if not represented legally on any and...
Don’t Give it Away for Free But Showing a Little Brain Can’t Hurt

Don’t Give it Away for Free But Showing a Little Brain Can’t Hurt

These days everyone wants something for nothing. It’s a vicious cycle that we find ourselves in, needing services such as business, legal and financial planning, but being afraid to spend our hard earned (and fewer and farther between) dollars on it. In the last 3 months I have gotten more requests from friends and family members to look over papers, help re-work legal documents they have d...
Accidents 2.0

Accidents 2.0

As many of you know I was in a rear end accident two weeks ago. I was stopped at a red light and the other driver (probably on his phone), slammed into me going about 30 miles per hour. Over $10,000 in damages to my car and many doctors and x-rays later, I am still not feeling 100%. As an avid tweeter and facebooker , I decided to take to the internet while in my state of bed rest. I compl...
Social media: 3 Reasons Why You Need to be on Board

Social media: 3 Reasons Why You Need to be on Board

Even in today’s day and age I come across companies and brands who are fighting social media.  It amazes me.  Here are 3 quick reasons why you need to get over your fears and get on board. 1. It’s inexpensive marketing If companies are always worried about their bottom line, then why wouldn’t they do something that costs next to nothing when compared to traditional marketing methods?  Th...
The Technology of Wine

The Technology of Wine

The Pebble Beach Food & Wine Festival is one of the most highly anticipated and revered food and wine events of the season.  This series of wine tastings, luncheons, cooking demonstrations and dinners is undeniably one of the most decadent culinary events of the season.   Although it is only in its third year, the event boasts a collection of 60 of the most celebrated celebrity chefs a...
How to Create Repeat Customers

How to Create Repeat Customers

Customer service has become significantly more and more important when it comes to restaurants and retailers.  More people are deciding to cook at home and eating out less.  Even more challenging is getting someone to try a new place for the first time and have them come back.  For restaurants this is key, it is all about the return customer.   The obvious question then is: what factors creat...
Regulation and Traditional vs. New Media Marketing and Advertising

Regulation and Traditional vs. New Media Marketing and Advertising

A hot topic in the current online media community as well as the business/legal arena has been the topic of regulating advertising and affiliate marketing. Advertising historically has consisted of traditional mediums such as television, radio, print, outdoor collateral and product placement, just to name a few. In the last decade, additional avenues such as the web, branded entertainment...
5 Tips to Creating Buzz

5 Tips to Creating Buzz

Buzz is something that everyone wants to generate for their company, brand or product.  But what is buzz and how can you generate it?  Buzz is an ethereal intangible concept, it is difficult to define and even more difficult to attain.  I know, so not helpful.  Here are a few tips that will help you define buzz for your brand and a few steps on how to help you create it. 1. Define what buzz me...
Secrets to a Successful Restaurant

Secrets to a Successful Restaurant

People with a passion for good food are always interested in the next great restaurant.  But what makes a restaurant successful?  Sometimes it is about a kitschy new concept.  Most recently, for example, the food truck craze has taken over. Sometimes it’s about the chef and their sex appeal or unique inspiration. Either way, let’s face it most restaurants aren’t re-inventing the wheel, an...
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