LaurelK

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How to Create Repeat Customers

How to Create Repeat Customers

Customer service has become significantly more and more important when it comes to restaurants and retailers.  More people are deciding to cook at home and eating out less.  Even more challenging is getting someone to try a new place for the first time and have them come back.  For restaurants this is key, it is all about the return customer.   The obvious question then is: what factors creat...
Regulation and Traditional vs. New Media Marketing and Advertising

Regulation and Traditional vs. New Media Marketing and Advertising

A hot topic in the current online media community as well as the business/legal arena has been the topic of regulating advertising and affiliate marketing. Advertising historically has consisted of traditional mediums such as television, radio, print, outdoor collateral and product placement, just to name a few. In the last decade, additional avenues such as the web, branded entertainment...
5 Tips to Creating Buzz

5 Tips to Creating Buzz

Buzz is something that everyone wants to generate for their company, brand or product.  But what is buzz and how can you generate it?  Buzz is an ethereal intangible concept, it is difficult to define and even more difficult to attain.  I know, so not helpful.  Here are a few tips that will help you define buzz for your brand and a few steps on how to help you create it. 1. Define what buzz me...
Secrets to a Successful Restaurant

Secrets to a Successful Restaurant

People with a passion for good food are always interested in the next great restaurant.  But what makes a restaurant successful?  Sometimes it is about a kitschy new concept.  Most recently, for example, the food truck craze has taken over. Sometimes it’s about the chef and their sex appeal or unique inspiration. Either way, let’s face it most restaurants aren’t re-inventing the wheel, an...
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