LaurelK

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Regulation and Traditional vs. New Media Marketing and Advertising

Regulation and Traditional vs. New Media Marketing and Advertising

A hot topic in the current online media community as well as the business/legal arena has been the topic of regulating advertising and affiliate marketing. Advertising historically has consisted of traditional mediums such as television, radio, print, outdoor collateral and product placement, just to name a few. In the last decade, additional avenues such as the web, branded entertainment...
Secrets to a Successful Restaurant

Secrets to a Successful Restaurant

People with a passion for good food are always interested in the next great restaurant.  But what makes a restaurant successful?  Sometimes it is about a kitschy new concept.  Most recently, for example, the food truck craze has taken over. Sometimes it’s about the chef and their sex appeal or unique inspiration. Either way, let’s face it most restaurants aren’t re-inventing the wheel, an...
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